Digital Limelight Media (DLM)
McKenna P. is a skilled graphic designer currently working at Digital Limelight Media since March 2023, focusing on creative solutions for client marketing through illustration, email marketing, and UI/UX design. McKenna also provides freelance graphic design services to New Holland Brewing Company, specializing in promotional materials. Previous experience includes roles as an Event Specialist and in building operations at Grand Rapids Public Museum, as well as administrative coordination at Downtown Market Grand Rapids. McKenna has a strong freelance background in graphic design for Kawote Vision Ethiopia, enhancing branding and promotional materials for educational projects. Other notable experiences include an internship at Mackinac State Historic Parks, participation in a design internship program at Kalamazoo Valley Community College, and roles in program assistance and interpretive staff. McKenna holds a Bachelor of Fine Arts in Graphic Design from Kendall College of Art and Design and an Associate of Arts and Sciences in Graphic Design from Kalamazoo Valley Community College.
This person is not in any teams
Digital Limelight Media (DLM)
1 followers
DLM creates long lasting patient relationships for aesthetic practices that are both profitable and rewarding. They do this in three easy steps: Marketing: DLM starts with fully understanding the target market and develop a brand and website that creates an emotional response from the website visitors. DLM increases brands exposure by generating leads through various marketing mediums (SEO, Social Media & Paid Advertising). Manage: When the leads come into the practice DLM implements their proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps staff better manage leads through email, calls and SMS. This is used to help organize and improve lead response to new patient opportunities and convert more leads into scheduled appointments. During this stage DLM will educate and work with the practice to improve the internal process and customize workflows that streamline lead management. Measure: The final phase is to measure the value of the lead. DLM integrates with many EMR and scheduling systems. This allows DLM to follow the patient through the practices pipeline. They also have streamlined ways to determine ROI without EMR integration. DLM is the only marketing company that can automatically tie out ROI for the marketing that is being done in real-time. DLM leverages this data to help create better direction in the marketing strategy. They also use this data to drive the practices reputation online as well as improve patient re-engagement. DLM benchmarks their clients performance over 120 practices across the United States.