Digital Limelight Media (DLM)
Molly LaHaie is a Senior Marketing Specialist at Digital Limelight Media, where since October 2021, the focus has been on client relationship management, serving as the primary contact for medical and aesthetic practices while fostering strong relationships and understanding client needs. Prior experience includes a role as a Guest Advocate at Target from June 2020 to October 2021 and an internship in Public Relations/Event and Design at Special Occasions LLC in early 2021. Molly holds a Bachelor of Arts in Advertising and Public Relations from Grand Valley State University, where studies were completed between 2017 and 2021, and a high school diploma from H.H. Dow High School, earned in 2017.
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Digital Limelight Media (DLM)
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DLM creates long lasting patient relationships for aesthetic practices that are both profitable and rewarding. They do this in three easy steps: Marketing: DLM starts with fully understanding the target market and develop a brand and website that creates an emotional response from the website visitors. DLM increases brands exposure by generating leads through various marketing mediums (SEO, Social Media & Paid Advertising). Manage: When the leads come into the practice DLM implements their proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps staff better manage leads through email, calls and SMS. This is used to help organize and improve lead response to new patient opportunities and convert more leads into scheduled appointments. During this stage DLM will educate and work with the practice to improve the internal process and customize workflows that streamline lead management. Measure: The final phase is to measure the value of the lead. DLM integrates with many EMR and scheduling systems. This allows DLM to follow the patient through the practices pipeline. They also have streamlined ways to determine ROI without EMR integration. DLM is the only marketing company that can automatically tie out ROI for the marketing that is being done in real-time. DLM leverages this data to help create better direction in the marketing strategy. They also use this data to drive the practices reputation online as well as improve patient re-engagement. DLM benchmarks their clients performance over 120 practices across the United States.