Digital Limelight Media (DLM)
Rachel Smith, MBA, is a seasoned marketing professional with extensive experience in digital marketing, particularly within the medical sector, currently serving as a Senior Marketing Specialist at Digital Limelight Media since March 2022. Responsibilities include managing SEO strategies, email marketing, social media campaigns, and account/project management for multiple clients. Previous roles include Marketing Administrator at Hocker North America, where Rachel executed a website rebuild and SEO optimization, and a contract position as a Travel Rewards Writer for NerdWallet, focusing on consumer-friendly content. Rachel's educational background includes a Master of Business Administration from Liberty University and a Bachelor of Science in Materials Science and Engineering from Michigan Technological University.
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Digital Limelight Media (DLM)
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DLM creates long lasting patient relationships for aesthetic practices that are both profitable and rewarding. They do this in three easy steps: Marketing: DLM starts with fully understanding the target market and develop a brand and website that creates an emotional response from the website visitors. DLM increases brands exposure by generating leads through various marketing mediums (SEO, Social Media & Paid Advertising). Manage: When the leads come into the practice DLM implements their proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps staff better manage leads through email, calls and SMS. This is used to help organize and improve lead response to new patient opportunities and convert more leads into scheduled appointments. During this stage DLM will educate and work with the practice to improve the internal process and customize workflows that streamline lead management. Measure: The final phase is to measure the value of the lead. DLM integrates with many EMR and scheduling systems. This allows DLM to follow the patient through the practices pipeline. They also have streamlined ways to determine ROI without EMR integration. DLM is the only marketing company that can automatically tie out ROI for the marketing that is being done in real-time. DLM leverages this data to help create better direction in the marketing strategy. They also use this data to drive the practices reputation online as well as improve patient re-engagement. DLM benchmarks their clients performance over 120 practices across the United States.