Digital Limelight Media (DLM)
Tessa Schulz is a skilled content specialist currently employed at Digital Limelight Media since August 2023, where responsibilities include generating diverse content for medical professionals and contributing to SEO optimization. Prior to this role, Tessa completed an internship at Artists Creating Together, focusing on grant-funded program implementation and documentation. Tessa also gained experience as a writer at WKTV Community Media, producing articles on local news and events, and served as a manager at Danzón Cubano, overseeing restaurant operations and team management. Earlier internships included writing and marketing at New York Habitat, where Tessa created and optimized apartment listings for various international markets. Tessa holds a Bachelor’s degree in Multimedia Journalism from Grand Valley State University and an Associate's degree in General Studies from Grand Rapids Community College.
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Digital Limelight Media (DLM)
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DLM creates long lasting patient relationships for aesthetic practices that are both profitable and rewarding. They do this in three easy steps: Marketing: DLM starts with fully understanding the target market and develop a brand and website that creates an emotional response from the website visitors. DLM increases brands exposure by generating leads through various marketing mediums (SEO, Social Media & Paid Advertising). Manage: When the leads come into the practice DLM implements their proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps staff better manage leads through email, calls and SMS. This is used to help organize and improve lead response to new patient opportunities and convert more leads into scheduled appointments. During this stage DLM will educate and work with the practice to improve the internal process and customize workflows that streamline lead management. Measure: The final phase is to measure the value of the lead. DLM integrates with many EMR and scheduling systems. This allows DLM to follow the patient through the practices pipeline. They also have streamlined ways to determine ROI without EMR integration. DLM is the only marketing company that can automatically tie out ROI for the marketing that is being done in real-time. DLM leverages this data to help create better direction in the marketing strategy. They also use this data to drive the practices reputation online as well as improve patient re-engagement. DLM benchmarks their clients performance over 120 practices across the United States.