Digme Fitness
Fiona Cuff is a seasoned professional with extensive experience in sales and management across various sectors. Currently serving as the Head of Retail Sales at Intelligent Change since July 2023 and a Spin Instructor at Digme Fitness since October 2022, Fiona also operates as the Founding Director of Fiona Cuff Ltd, an eyewear consultancy, established in April 2017. Previous roles include Sales Director at The Other Box, Global Service & Experience Manager and Co-Lead of Black at Peloton Interactive, and National Account Manager at Asiatic Carpets Ltd. Starting a career in sales at KEITH ROBERTS AND COMPANY LIMITED, Fiona spent over a decade as Sales Account Director in the fashion and lifestyle retail sector.
Digme Fitness
Digme is a boutique fitness studio fitness operator that offers pay-as-you-go indoor cycling, HIIT (high-intensity interval training), and yoga classes. Inspired by Digme Beach in Hawaii, the company was founded in 2016 by husband and wife team Geoff and Caoimhe Bamber. It currently has five studios located in Richmond, Moorgate, Blackfriars,Rathbone Square, and Oxford in the UK.