Dillard's
Rebecca D. has extensive experience in digital advertising and analytics, currently serving as the Director of Digital Advertising & Analytics at Dillard's Inc. since February 2012. In this role, Rebecca manages a team focused on SEO, SEM, social media, remarketing, and affiliate networks, while overseeing international advertising and achieving year-over-year revenue growth aligned with ROAS goals. Previous positions at Dillard's include Internet Sales Manager, Advertising Coordinator, and Associate Sales Coordinator, where Rebecca utilized data analysis tools to drive customer awareness and sales. Earlier experience includes a marketing internship at SheKnows, and Rebecca holds a Bachelor of Science degree in Marketing from the W. P. Carey School of Business at Arizona State University.
Dillard's
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Dillard's, Inc. is a retailer of fashion apparel, cosmetics and home furnishing. As of January 28, 2017, the Company operated 293 Dillard's stores, including 25 clearance centers, and an Internet store offering a selection of merchandise, including fashion apparel for women, men and children, accessories, cosmetics, home furnishings and other consumer goods. The Company's segments include the Retail operations segment and the Construction segment. The Retail operations segment includes the operation of the Company's retail department stores. The Construction segment includes the operations of CDI Contractors, LLC (CDI), a general contracting construction company. CDI's business includes constructing and remodeling stores for the Company. As of January 28, 2017, the Company operated retail department stores in 29 states, primarily in the southwest, southeast and midwest regions of the United States.