Adam O'Neill

Adam O'Neill is a seasoned professional with extensive experience in marketing and relationship management within the automotive and steel industries. Currently serving as the Motorist Products & Services Relationship Manager - Rescue at Direct Line Group since February 2023, Adam previously held various leadership roles at RAC, including Head of Partnerships and interim Head of Motoring Services, where a focus was placed on brand management and partnership development for one of the UK's most recognized motoring organizations. Adam also led commercial strategies as Head Of Commercial at RAM Tracking and operated as Director at O'Neill Marketing Ltd, providing consulting services. Educational qualifications include a BA (Hons) in Business Studies from The Manchester Metropolitan University.