Directive
Alex Luong is a seasoned marketing professional with extensive experience in paid media and performance marketing. Currently serving as a Senior Paid Media Strategist at Directive since May 2024, Luong also works as a self-employed contractor focusing on growth and performance marketing, achieving over 300% ROI for clients. Previous roles include Performance Marketing Manager at ScalePad, where Luong led a team and optimized campaigns, and various positions at Destination Canada, Thrive Digital, Retrotec Energy Innovations, ORGANO™, and Memory America, showcasing expertise in campaign development, budget optimization, and cross-team collaboration. Alex Luong holds a Bachelor of Arts in Psychology from UC Irvine and an Associate in Science in Biology from Orange Coast College.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.