Directive
Alexis Waggott is an experienced marketing professional currently serving as Account Director at Directive, specializing in omni-channel marketing solutions for B2B SaaS clients since May 2023. Prior to this role, Alexis worked at Major Tom from August 2018 to May 2023, where responsibilities included leading the Account Strategy team, developing agency strategy, managing revenue growth, and creating data-driven marketing strategies for a diverse roster of clients. Previous positions at Jungle Media Canada and Vizeum Canada involved strategic media planning and execution, with a focus on optimizing campaigns and providing innovative solutions. Alexis holds a Bachelor of Management in Business Management and a Bachelor of Arts in Spanish from Dalhousie University, completed in 2009 and 2008, respectively.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.