Directive
Erica Carlson currently serves as Chief Financial Officer at Directive, beginning in October 2024. Prior to this role, Erica held the position of EVP, Finance and Operations at DEPT® from April 2023 to August 2024, where contributions were made to pioneering technology and marketing services for major brands. Earlier experience includes serving as VP of Finance at 3Q/DEPT from January 2020 to April 2023, and various finance-related roles at Edelman from October 2014 to January 2020, including Vice President and Senior Finance Manager. Erica began the career as a Financial Analyst at Leo Burnett Group and held an Accounts Payable Internship at Wilton Brands. Erica earned a Bachelor's degree in Finance from the University of Illinois Chicago.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.