Directive
Jack Boland currently serves as Associate Director of SEO at Directive, a position held since August 2023. Prior to this role, Boland amassed extensive experience at Workshop Digital, where responsibilities included Senior Analytics Team Lead, Analytics & SEO Lead, and SEO Team Lead, contributing significantly to service development and client account management while supporting business growth. Earlier positions include Lead SEO Analyst at Alton Lane and Senior SEO Analyst at Dynamic Web Solutions, among others. Boland's career is distinguished by a strong foundation in SEO, analytics, and marketing strategy, complemented by a Bachelor of Arts in Advertising from The University of Georgia.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.