Directive
Lisandro Cuello is a seasoned digital designer and brand strategist with extensive experience in various industries. Currently serving as a Senior Digital Designer at Directive since March 2023, Cuello specializes in SaaS companies, focusing on website and ad campaign analysis, A/B testing, and collaborative design efforts. With a long tenure at ACENTO since February 2015, Cuello has worked on branding and graphic concepts for clients in multiple countries, primarily targeting electronic music producers. Previous roles include Lead Graphic Designer at escoolar.com, where Cuello successfully led a rebranding initiative, and Brand Designer at Ideáh!, contributing to corporate identity development for diverse clients. Early career experiences include administrative support at the National University of Córdoba and customer service at Micronet Informática. Cuello holds degrees in Graphic Design from Universidad Blas Pascal and Business Administration from Universidad Católica de Córdoba.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.