Directive
Max Serrato has extensive experience in paid media and marketing, currently serving as Paid Media Operations Manager and previously holding titles such as Associate Director of Strategy, Associate Director of Paid Media, and PPC Specialist at Directive since February 2018. Prior to this role, Max worked at The Movement from September 2011 to February 2018, where responsibilities included generating sales, analyzing data for revenue forecasting, and maintaining customer satisfaction. Additionally, Max served as a Shipping Manager, overseeing product logistics. Max's early career included an assistant role at Strahan Advertising, Inc., focusing on social media content and project support. Academic qualifications include a Bachelor's Degree in Business Administration with a concentration in Marketing from California State University, Fullerton, and multiple Associate's Degrees in Liberal Arts from Santiago Canyon College.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.