DIRT
Craig Mattson has a strong background in technology and leadership roles, with experience in various companies such as DIRT, The Inception Company, and Park Media Software. Craig's expertise ranges from being a Co-Founder and CTO at InterStep to serving as the VP Engineering at CMGI, Engage Business Media. Craig holds a Bachelor of Science in Computer Engineering from the University of Michigan.
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DIRT
DIRT is an AI-powered content measurement engine enabling AI models to recognize, evaluate, and generate content that grabs attention and predicts engagement. Linking human attention to images and videos, we teach models to understand what people are most interested in engaging with, watching, and playing. At DIRT, what you make matters. We make sure it connects.