Ben Clarke-Groom

Director Of Content Marketing For APAC at Disney

Ben Clarke-Groom is an experienced marketing professional currently serving as the Director of Content Marketing for APAC at The Walt Disney Company since November 2018. In this role, Ben leads the marketing strategy for global content releases, collaborating across APAC to promote Disney storytelling. Previously, Ben held positions such as Marketing Director for Marvel, Lucasfilm, National Geographic, and Disney+, where responsibilities included driving brand strategy and marketing for ANZ audiences. Ben has established new marketing divisions, led integrated marketing teams, and collaborated extensively to deliver impactful campaigns. Prior to Disney, Ben worked at Cool Blue Brand Communications Ltd, Hillgate PR, Roche Communications Ltd, and Faust PR, accumulating expertise in brand development, public relations, and social media management. Ben holds a Bachelor of Science in Geography from UCL and has recently completed studies at The Marketing Academy.

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Disney

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The Walt Disney Company (Disney) is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Studio; it also operated under the names the Walt Disney Studio and Walt Disney Productions before changing its name to The Walt Disney Company in 1986. Early on, the company established itself as a leader in the animation industry, with the creation of the widely popular character Mickey Mouse, who is the company's mascot, and the start of animated films. Together with its subsidiaries, The Walt Disney Company is a diversified worldwide entertainment company with operations in the following business segments: Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Consumer & International. In October 2020, the Company announced a strategic reorganization of their media and entertainment businesses to accelerate the growth of their direct-to-consumer strategy. The operations of the Media Networks, Studio Entertainment and DTCI segments were reorganized into four groups: three content groups (Studios, General Entertainment and Sports), which are focused on developing and producing content that will be used across all of their traditional and DTC platforms and a distribution group, which is focused on distribution and commercialization activities across these platforms and which has full accountability for media and entertainment operating results globally. The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies families have come to love for over 90 years.