Disney
Lisa Becket is an accomplished marketing executive with extensive experience in the entertainment and travel industries. Since March 2002, Lisa has served as the Executive Vice President, Global Marketing for Disney Experiences, overseeing the Global Marketing Center of Excellence, which includes various teams focused on customer engagement, advertising, analytics, and franchise marketing. Previous roles within Disney include Senior Vice President positions in customer engagement and marketing strategy. Lisa’s early career includes a directorial role in marketing at Grand Expeditions and various managerial positions in marketing strategy at Disney Parks & Resorts. Lisa holds a Master of Business Administration from Northwestern University - Kellogg School of Management, a Bachelor's of Science in Aerospace Engineering from the University of Illinois Urbana-Champaign, and a Bachelor’s of Art in Mathematics from Lawrence University.
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Disney
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The Walt Disney Company (Disney) is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Studio; it also operated under the names the Walt Disney Studio and Walt Disney Productions before changing its name to The Walt Disney Company in 1986. Early on, the company established itself as a leader in the animation industry, with the creation of the widely popular character Mickey Mouse, who is the company's mascot, and the start of animated films. Together with its subsidiaries, The Walt Disney Company is a diversified worldwide entertainment company with operations in the following business segments: Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Consumer & International. In October 2020, the Company announced a strategic reorganization of their media and entertainment businesses to accelerate the growth of their direct-to-consumer strategy. The operations of the Media Networks, Studio Entertainment and DTCI segments were reorganized into four groups: three content groups (Studios, General Entertainment and Sports), which are focused on developing and producing content that will be used across all of their traditional and DTC platforms and a distribution group, which is focused on distribution and commercialization activities across these platforms and which has full accountability for media and entertainment operating results globally. The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies families have come to love for over 90 years.