Shiri Friedman

Shiri Friedman is an accomplished marketing professional with extensive experience in demand generation, partner marketing, and strategic initiatives across technology and data-driven organizations. Currently serving as the Head of Marketing at Ditto, Shiri previously held roles as Head of Demand Generation at Hex and Head of Partner, Field & Customer Marketing at Hightouch, driving pipeline growth and lead acquisition through innovative marketing strategies. Prior experience includes senior leadership positions at OutSystems and Rhiza, where Shiri spearheaded global partner marketing programs and oversaw comprehensive marketing initiatives that significantly boosted revenue and brand awareness. Shiri's academic background includes an MBA in Economics from Yale University and a BA in Intellectual History from the University of Pennsylvania.