Lois Danielle Banasig

Lois Danielle Banasig is an experienced professional in data analytics and reporting, currently serving as the Commercial Insights and Analytics Lead and Regional Lead Data Analyst for Docquity since June 2022. Notable achievements include the development of the Intention to Prescribe (ITP) metric to assess doctors' perceptions of pharmaceutical brands and the creation of the Docquity Insights portal, enhancing brand campaigns in the SEA Pharma market. Previously, Banasig held multiple roles at the International Committee of the Red Cross from January 2018 to June 2022, including Data Reporting and Analysis Manager and Data Quality Officer, where responsibilities involved developing strategic dashboards and ensuring data accuracy for reporting. Earlier experience includes tutoring in mathematics and science and a research apprenticeship at the National Institute of Physics. Banasig holds a Bachelor of Science degree in Engineering Physics/Applied Physics from the University of the Philippines Diliman.