Domain Group
Sonia Allman is a seasoned marketing professional with extensive experience in diverse roles across prominent companies in the media and marketing sectors. Currently serving as a Senior Marketing Manager at Domain since November 2023, Sonia previously held various marketing positions at News Corp Australia from July 2017 to May 2023, including Marketing Manager for Platform and Brand Communications Manager. Sonia was also a member of the Boomtown marketing working group in 2020 and worked as a Trade Marketing Manager at Fairfax Media from April 2016 to May 2017, focusing on promoting media brands to enhance market share. Earlier roles include Marketing Manager at FOX SPORTS Australia and Senior Insight Executive at BBC Global News Limited. Sonia's career began at Foxtel Media, where multiple roles led to a strong foundation in marketing, including Strategic Integration and Scheduling Coordination. Sonia holds a Bachelor of Business with a focus on Marketing from the University of Technology Sydney.
Domain Group
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Domain Group is a leading Australian property marketplace made-up of a portfolio of brands. We are united in our Purpose to inspire confidence in life’s property decisions. At Domain Group we’re building what you might call the incredible find – the right size, space and environment for you to love what you do and who you do it with. With us you’ll make your mark and make a difference. And you’ll be part of an inclusive team of unique individuals that are inspired by the opportunity that sits before them. Our brands offer products and solutions to consumers, agents, and parties interested in property across every step of their property journey. We are motivated to innovate in our industry and leverage our unique data, products, and technology to deliver solutions to our customers that are found only on Domain. Headquartered in Sydney, we are a group of over 900 passionate people all across the country. Our values drive our strong culture, and we are committed to ensuring we act in a way that supports the environments and communities around us.