Ashley Martínez

Ashley Martínez, MBA, is an accomplished marketing professional with extensive experience in brand management and strategic marketing. Currently serving as Brand Marketing Manager at Destileria Serralles, Inc., Ashley oversees a $2.1 million budget and leads a marketing team in the Ready-to-Drink category. Formerly, Ashley played a pivotal role as Marketing Manager at Fine Wine Imports, achieving a 36% sales increase year-to-date through effective marketing plans and campaigns. Prior experience includes positions as Brand Manager at Ballester Hermanos Inc., where Ashley implemented comprehensive marketing strategies for notable brands, and various roles at Hertz and L'Oréal, focusing on account management and brand development. Ashley holds an MBA in Marketing from the University of Puerto Rico, Río Piedras and a BBA in Hospitality Administration/Management from the University of Puerto Rico-Carolina.