DoorDash
Helena Seo leads the product design for the complex three-sided marketplace, including Consumer, Merchant and Dasher experiences. The team’s scope includes both audience-facing products and internal tools. Working with the cross-functional leaders to define the product strategy and execution plan. Building the design team and developing the org model and processes from the ground up.
Former Director of Consumer Experience Design, Groupon, Inc. Building delightful and seamless cross-platform consumer experience throughout the end-to-end commerce flow from discovery and transaction/redemption to customer life-cycle engagement.
BFA in Graphic Design/Multimedia with Honor from California College of The Arts, San Francisco, CA.
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DoorDash
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DoorDash is a technology company that connects people all over the world with thousands of restaurants, convenience stores, pet stores, and grocery stores. They were founded on a mission to alleviate delivery orders for small businesses that could not keep up with consumer demand. They wanted to make sure to encompass all restaurants' needs in the area so quickly began to prototype an application that provided the best delivery experience within their small community in Palo Alto. Today, they are continuing to work hard to deliver convenience at your doorstep. While meeting the needs of consumers, they are also able to generate news ways for people to earn, work, and live through food delivery and their last-mile logistics infrastructure for local commerce.