Joseph Okunak

Joseph Okunak is a seasoned professional in campaign analytics and digital strategy, currently serving as a Senior Analyst at Dotdash Meredith since June 2023. With a career that includes prior roles such as Campaign Analyst at Barstool Sports and Associate Media Planner at MediaCom, Joseph has successfully led organic and paid campaigns with budgets exceeding $500k for high-profile clients. Experience includes crafting communications plans, developing media strategies, and enhancing digital brand awareness, evidenced by contributions to campaigns like Mountain Dew's "Upper Peninsula." Joseph's foundational skills were built during internships at Golin, Resolute Digital, and Weber Shandwick, complemented by a Bachelor's degree in Media, Culture, and Communication from New York University.