Double Good
Samantha Isdale is a seasoned marketing professional with extensive experience in omnichannel engagement and brand marketing. Currently serving as the Director of Omnichannel Engagement at Double Good since June 2024, Samantha previously held the position of Market Engagement Director at Ontotext from February 2023 to June 2024, where responsibilities included leading outbound and demand generation marketing strategies. Prior to these roles, Samantha was the Senior Brand Marketing Manager for Growth Strategies at Crate and Barrel, focusing on digital growth strategies and cross-functional collaboration. Samantha's earlier career at Wpromote included several leadership positions in content marketing, where analysis of content performance and influencer marketing campaigns were pivotal to client success. Samantha also has a diverse background in product management, market research, and public relations, having earned a Bachelor of Science in Public Relations from Illinois State University.
Double Good
At Double Good, we are all about creating and sharing joy. Our virtual fundraising app connects teams with their supporters to help athletes, coaches, and students do what they love. Our handcrafted ultra-premium popcorn is made to order and 50% of the sales return to the event organizers. These funds turn into uniforms, safety pads, cleats, calculators, test tubes, travel opportunities, and brand new experiences- and that creates our joy. Our social initiatives echo our values and passions. The Double Good Kids Foundation partners with purposeful organizations to benefit students and athletes facing physical, intellectual, and financial barriers. Our goal is to push the boundaries of access in academic and athletic activities by contributing experiences, equipment, and educational opportunities to the communities that crave them the most. We strive to level the playing field and enrich the diversity of participants. So far, we have helped raise over $100M to fuel kids’ passions nationwide. We are dedicated to improving our products and experiences to expand our reach and continue to empower kids of all abilities to do more of what they love. That’s how we create joy together.