Gustavo Paredes

Gustavo Paredes is an accomplished professional in digital advertising and programmatic optimization, currently serving as a Senior Programmatic Optimization Analyst and Co-Founder & Co-Chair of VivaVerify at DoubleVerify since March 2023. Previously, Paredes held the position of Campaign Manager at TripleLift while also leading the ¡Juntos! Employee Resource Group. Prior experience includes roles at Kargo and Integral Ad Science, where Paredes contributed significantly to campaign management and client services while co-founding a Latino/Hispanic ERG. Paredes began his career at Northwestern University, where responsibilities included supervising phonathon operations. Paredes earned a Bachelor of Science in Journalism from Northwestern University in 2019.