Katia Mar

Katia Mar is an experienced executive in product planning and commercialization, currently serving as Senior Vice President at DoubleVerify since December 2024. As the founder of Mar Strategy since January 2020, Katia has specialized in management consulting, focusing on strategy and product marketing in the SaaS B2B sector. Previous leadership roles include Senior Vice President of Marketing at Socure, where Katia transformed marketing operations to enhance customer acquisition and brand awareness, and Vice President of Product Marketing at Onfido, driving go-to-market strategies with an emphasis on ethical AI. Katia's extensive background also includes significant positions at HouseCanary, Sift, GoodData, FirstRain, Thomson Reuters, and ChemDiv, demonstrating a strong track record in product marketing, sales enablement, and business strategy across various technology sectors. Educational qualifications encompass advanced degrees in Computer Science, Entrepreneurship, International Business, and Visual Arts from prominent universities.