Dylan Wells

Dylan Wells is a seasoned marketing analytics professional with extensive experience in managing teams and implementing data-driven strategies across various companies. Currently serving as a Senior Manager of Marketing Analytics & MarTech at Dow Jones since February 2023, Dylan oversees vendor training and has successfully onboarded the marketing team to Google Analytics 4, safeguarding substantial marketing budgets. Prior to this role, Dylan held multiple positions at Kepler, culminating in an Associate Director role, where strategic media and analytics initiatives significantly increased account profitability. Experience also includes contracts at Facebook and earlier roles in client solutions and operations, showcasing a strong foundation in analytics, performance measurement, and digital marketing. Dylan earned a Bachelor of Arts in Economics from Carleton College.