Rob Willard

Rob Willard is a marketing professional with extensive experience in subscriber revenue management and retention strategies. Currently serving as Manager of Subscriber Revenue for WSJ+ at Dow Jones since October 2024, Rob previously worked as a Marketing Manager for Retention and Lifecycle at Bespoke Post, where effective execution of email, SMS, and on-site tests drove significant increases in user revenue. Rob has held multiple marketing roles at Sandviks AS, including Marketing Director, focusing on campaigns for popular subscription brands. Additionally, Rob's background includes positions in marketing coordination and lab management at Western Connecticut State University, web analytics consulting, and digital marketing internships. Rob holds a Bachelor's Degree in Interactive Marketing from Western Connecticut State University.