Downforce Technologies
Geoff Horrell is the Chief Product Officer at Downforce Technologies. Prior to this role, Geoff worked at LSEG as the Group Head of Innovation, where Geoff created a unified global team culture. Geoff also worked at Refinitiv and Thomson Reuters in various leadership roles focused on innovation and product development. Geoff has a background in economics and has effectively led teams to deliver high-quality solutions in the financial industry.
Downforce Technologies
Downforce Technologies is pioneering a science-led, data-driven, land management solution focused on optimising soil health and biodiversity. Our ISO-certified and US-patented solution connects agricultural supply chains – farmers, processors and retailers – with actionable data and insights. Sustainability managers use Downforce for their net zero reporting. Farmers use Downforce to target their sustainability interventions. Features of our Soil Organic Carbon (SOC) analysis include: + Historical analysis from 2017 onwards – immediate insight into SOC variance over time. + Realisable potential – how much carbon can be stored on a property. + 10m x 10m resolution in a non-intrusive manner – no physical soil core samples required. + Data is updated every 10 days – providing seasonal SOC variance. Our data fusion approach integrates quality assured, locally relevant, geophysical and environmental data with the latest airborne and satellite data to generate a Digital Twin of the land. Our customers use our data to improve resilience of their land, efficiently manage soil carbon capture initiatives and biodiversity conservation.