Boudewijn Smals

Boudewijn Smals is an experienced media professional, currently serving as the Director of Audio & Video at DPG Media Nederland since September 2021, where responsibilities include strategizing and implementing audio and entertainment video initiatives. Previously, Boudewijn was the CEO of PnP Media, overseeing multimedia content development, and earlier held various roles at RTL, including Managing Director of RTL MCN, where Boudewijn managed a digital video marketing agency and led corporate restructuring and strategic development. Boudewijn's earlier experience also includes significant roles in KPN and in brand management at The HEINEKEN Company, alongside academic qualifications in General Management and Hotel Management from reputable institutions.