LK

Lianna K.

Digital Marketing Manager - Crm, Growth at Dr. Martens

Lianna K. has a diverse background in digital marketing and customer service, currently serving as Digital Marketing Manager - CRM and Growth at Dr. Martens plc since September 2020, following a role as Digital Marketing Specialist and Customer Service Representative within the same company. Prior experience includes positions as a Stylist at Mercantile Portland from January 2019 to March 2020, Sales roles at Nordstrom from October 2017 to December 2018, and Head Cashier at Zara under Inditex from February 2016 to June 2017. Lianna K. pursued education at Portland Community College between 2016 and 2017.

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Dr. Martens

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Our now-iconic footwear started when the first air-cushioned sole technology was designed by two German inventors: medical doctor, Dr. Klaus Maertens and engineer Herbert Funck. But while our sole technology may be German, our soul is undeniably British. British shoe-makers, R Griggs and Co, bought the rights to that air-cushioned sole technology. R Griggs & Co anglicised the name to “Dr. Martens”, designed an outsole and boot for British workers and the 1460 boot was born. Dr. Martens footwear was designed to look new with its modern air-cushion comfort so R Griggs & Co added the iconic yellow stitch, the grooves, the two tone side sole and the black and yellow heel loop. These new boots were sold to workmen. But fate intervened. Dr. Martens may have been made for industry but, as it turns out, they were destined for the stage. Subverted early on by subcultures, they paved the way for a new kind of rebellious self-expression. From the punks of 70s London to the grungers of 90s Seattle, Dr. Martens boots have always stood with those who dare to be different. Subcultures may fade out and evolve but our alternative spirit is a constant. And as for what the future holds? We have offices in London, Northampton, Paris, Düsseldorf, Portland, across Asia and an ever-expanding global retail portfolio. We have the respect of big-name fashion giants – think Supreme and Yohji Yamamoto – enabling us to engage in exciting partnerships season after season. We want to mean something to everyone who laces up our boots: from the first-timers to the Docs boots veterans. Do you have what it takes to help us? We need ambitious, passionate, people – with rebel fire in their hearts.