Dr. Schär
Paolo Perelli is a skilled marketing professional with extensive experience in trade marketing and brand management. Currently serving as Trade Marketing & Portfolio Manager for Italy at Dr. Schär since May 2022, Paolo previously held the position of Brand Manager for Vitasnella at Ferrarelle SpA from October 2020 to May 2022. Prior experience includes roles as Product Manager and Trade Marketing Italia at Zuegg from 2016 to October 2020, and a marketing position at Demas Collezioni from August 2012 to September 2014, where responsibilities included website and social media management. Paolo holds two Bachelor's degrees in PR and Corporate Communication from IULM University, completed in 2012 and 2015, with a specialization in Marketing - Retail Management.
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Dr. Schär
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Our story began in 1922 in South Tyrol, the heart of the Alps, with a vision to improve the lives of people with special nutritional needs. Ever since the company was founded, proximity to the consumer has been our guiding commitment. Our core competence combines the specific, complex requirements placed on nutrition with dedication and joie de vivre. Responsibility, progress and proximity are the values that give us our stability and reliability. We are a family-run company with a global reach, with 18 sites in 11 countries and more than 1,500 employees worldwide. Our products are available in over 100 countries.