DRAFT Ad Technology
Abbie Lutz serves as the President of Advertising at DRAFT Ad Technology since May 2025, where responsibilities include advocacy for advertisers. Previously, Abbie held the position of Media Strategy Manager at Brandon from November 2022 to May 2025, focusing on data-driven media campaign strategies and execution. Abbie's experience at Quad from May 2016 to November 2022 involved roles from Media Planner to Media Supervisor, managing advertising for specific clients and contributing as a Cultural Ambassador. Earlier career milestones include a Sales Coordinator role at iHeartMedia, supporting the sales team through various tasks, and an Advertising Representative position at Kroger, ensuring accuracy in print advertisements. Abbie earned a B.A. in English with a specialization in Written Communication from Mount St. Joseph University between 2005 and 2009.
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DRAFT Ad Technology
We build the tools and tech to help marketing professionals and agencies execute, manage, and plan advertising campaigns in a more intelligent way. Marketing is an art. Advertising is a science. Basically, we build the tools and tech to help you treat it that way.