JL

Joanna Levy

Senior Director, Marketing Analytics at DraftKings

Joanna Levy is an accomplished professional in marketing analytics with extensive experience in the sports and entertainment industries. Currently serving as Senior Director of Marketing Analytics and Sportsbook Analytics at DraftKings Inc. since August 2021, Joanna also holds a lecturer position at Columbia University. Prior to DraftKings, Joanna worked with the Philadelphia Flyers as Director of Strategy & Analytics and held various roles at Wayfair, including Senior Manager of Pricing, Planning, and Promotions. Joanna earned an MBA with a focus on Business Analytics from The Wharton School and a Bachelor of Arts in Mathematics from the University of Pennsylvania, demonstrating a strong academic background complemented by relevant industry experience at organizations such as Adobe, Morgan Stanley, and Bear Stearns.

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DraftKings

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DraftKings is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator.


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