Kali Lee

Kali Lee is an experienced analytics professional currently serving as the Senior Director of Platform, Risk and Customer Analytics at DraftKings Inc., leading a team of over 30 analysts and managers to enhance customer experience through data-driven insights. Previously held leadership roles at Aristocrat and SEPHORA, managing analytics teams to optimize profitability and support data-driven business decisions. With a diverse background in marketing analytics and consulting, Kali has contributed to various organizations including Lively, Practice Fusion, Hotwire, and AdBrite, focusing on enhancing analytics and improving financial performance across multiple business functions. Kali holds a Bachelor of Science degree in Economics from the Massachusetts Institute of Technology.