Sara Mast

Senior Manager, Casino Marketing Analytics at DraftKings

Sara Mast is a seasoned professional in marketing analytics, currently serving as the Senior Manager of Casino Marketing Analytics at DraftKings Inc. since May 2022. Prior experience includes roles as Performance Marketing Manager, Analytics at Publishers Clearing House and various positions at Initiative, including Associate Director and Senior Analyst in Analytics. Previous experience spans data analysis at Mediamorph and managerial roles at Grey Group, along with internships in marketing and public relations at Pluvio, Inc., SeamlessDocs, Glow Connection, and the Jewish Federation of Greater MetroWest NJ. Sara Mast holds a degree from Muhlenberg College and has furthered education at John Cabot University.

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DraftKings

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DraftKings is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator.


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