Dreamdata
Lívia Ilona Hanisch is an experienced finance professional currently serving as a Financial Controller at Dreamdata, a position held since August 2023, after progressing through roles as a Finance Associate and Finance Student Assistant within the company. Prior experience includes a Student Assistant role at Pfizer from October 2022 to August 2023 and an internship as a Financial Analyst at Varian Medical Systems from April 2022 to August 2022. Additionally, involvement with ESTIEM spanned from October 2019 to August 2022, alongside a trainee position at CIB Bank from November 2020 to April 2022. Lívia is pursuing a Master's degree in Business Administration and Leadership at Roskilde University, anticipated to conclude in June 2024, and participated in an exchange program in Business Administration and Management at Otto-Friedrich-Universität Bamberg in early 2022, following a Bachelor's degree from Budapest University of Technology and Economics from 2018 to 2022.
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Dreamdata
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In B2B, the biggest challenge marketers face is connecting their activities with revenue. There are just too many touchpoints and people involved in the buying decision, resulting in complex buyer journeys and long sales cycles. Transparency gets lost. We’ve been there! In our previous jobs, we searched for a product that could replace our scrappy semi-solutions and actually help us understand the full value of our actions. We couldn’t find one. So we decided to build one ourselves. Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies who have the ambition to be truly data-driven. Our customers typically close multiple deals a month and do inside sales with a significant digital ad spend and have an annual revenue ranging from a few million to hundreds of millions of dollars. We pull together and clean existing, siloed, commercial data sources before joining them with behavioral data to give a holistic reflection of the actual B2B customer journey and transform it into easy-to-digest, actionable analysis. This allows demand generation and commercial ops professionals to uncover which B2B go-to-market (GTM) efforts are actually paying off and enables them to repeat the success and stop wasting money. With Dreamdata’s insights, it’s not unusual to see campaign effectiveness and marketing ROI improve by more than 50%.