Peter Sher

Peter Sher is a seasoned executive with extensive experience in business development and sales within the retail merchandising and consumer goods sectors. Currently serving as Senior Vice President of Business Development at Driveline Retail Merchandising, Peter contributes to the largest national non-brokerage merchandising agency, previously holding the role of Vice President of Sales. Prior experience includes leadership positions at Apollo Retail Specialists and PLS Consulting, where strategic development and consumer activation were prioritized. Peter has also held executive management roles at 5-hour Energy, focusing on brand strategy and channel sales growth, and crafted relationships with major consumer goods companies while at Driveline Retail Merchandising. Peter is an entrepreneur, having owned Petland Retail Stores and served as VP of Operations at Sher Distributing Company, where oversight of a $100MM national distribution operation was key. Peter holds a Bachelor's degree from Parsons School of Design.