Shaifali Gupta

Shaifali Gupta is a seasoned UX professional with extensive experience in leading design initiatives. Currently serving as a Principal UX Designer at Druva since January 2019, Shaifali has previously held significant roles, including Senior User Experience Designer at SAS, where responsibilities included leading the UX for SAS Credit Scoring, a top-selling solution generating over $250 million in revenue. Shaifali co-founded Goodat, a platform utilizing machine learning to identify high-potential candidates, and IndianInsiders, which aids companies in market analysis. Earlier roles also include User Experience Designer at Rivalogic Technologies and UX Design Intern at Asset Link. Shaifali's educational background includes a B.Design in User Experience Design from Symbiosis Institute of Design and a Diploma in Intellectual Property Law from Bharati Vidyapeeth - New Law College.