Lachezar Nyagolov

Senior Marketing Research Analyst at DSK Bank

Lachezar Nyagolov is a Senior Marketing Research Analyst at DSK Bank, specializing in customer behavior analysis, segmentation, data mining, and reporting since March 2017. Previously, Lachezar served as a Marketing Research Analyst focused on campaign management and survey preparation. Prior experience includes working as a Sociologist at the Institute for the Study of Societies and Knowledge at BAS, engaging in all phases of qualitative and quantitative research projects, and as a Research Fellow at the Mannheim Centre for European Social Research, specializing in employment transitions. Lachezar's educational background includes a PhD candidacy in Sociology at the Bulgarian Academy of Sciences and a Research Doctorate from the University of Mannheim, alongside a Master's degree in Human Resources Management and a Bachelor's degree in Sociology from Sofia University St. Kliment Ohridski.

Location

Sofia, Bulgaria

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DSK Bank

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DSK Bank is the leader in the retail banking in Bulgaria, as well as a bank with outstanding positions in the private and corporate banking segment. The bank has the largest and most innovative branch network and superior e-channels for servicing its customers. DSK Bank is the bank with highest awareness and consideration among Bulgarian customers (Financial Intelligence survey of GfK). It is also the most preferred employer by the students in the country (To the Top Agency survey 2019). The financial institution constantly invests in developing innovative solutions for meeting the dynamic expectations of its customers.


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Headquarters

Bulgaria

Employees

5,001-10,000

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