Arundhati Diya Basu

Arundhati Diya Basu is a Consumer Insights Analyst at dsm-firmenich, specializing in quantitative data collection and fragrance performance analysis since June 2023. Prior experience includes a marketing and market research internship where Arundhati collaborated with major brands to create innovative fragrance concepts and analyze consumer perceptions. Involvement in academic settings includes roles as an Undergraduate Research Assistant at New York University, contributing to studies on gender disparity in leadership and cognitive development in toddlers. Additional experience encompasses various leadership and communication roles within the NYU community, social media management for Active Minds, and a background in research and data analysis from early internships at Microsoft and Backyard Brains. Arundhati is pursuing a Bachelor’s degree in Psychology at New York University, projected to graduate in 2024.