Marcela Calero Ovalle

Marcela Calero Ovalle is an accomplished Marketing & Consumer Insights Manager at dsm-firmenich, with expertise in analyzing global trends and market strategies across home care and personal care categories since November 2016. Previous roles include Senior Brand Strategy Consultant at ALUZIAN and Senior Account Executive at Connecta Investigacion de Mercados, where extensive work on qualitative and quantitative studies fostered a deep understanding of consumer behavior across various sectors in Colombia. Other experiences encompass a Project Associate at YanHaas S.A. and a Market Research Intern at PEPSICO, where Marcela developed analytical skills and customer service initiatives. Academic qualifications include dual MBA degrees from EAE Business School and Pace University, alongside a Bachelor's in Business Administration from CESA and specialized training in Consumer Psychology from Pontificia Universidad Javeriana.