DT Swiss AG
Pierre Lucat is a seasoned professional with extensive experience in business development, sales, and the arts. Currently serving as Key Account Manager for DT Swiss since April 2021, Pierre has a strong background in official dealer network sales, OEM prospecting, and marketing support. Previous roles include Ambassador for Haute Route, where Pierre promoted challenging cycling events, and Export Manager for Aqua Lung, overseeing global B2B sales in the spearfishing and freediving sectors. A former Area Sales Representative for Shimano Europe Group, Pierre has also established a prominent career as a professional actor in both television and theater across Italy and France, participating in numerous productions and films. Pierre's educational qualifications include certifications in cycling tourism and acting from various prestigious institutions.
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DT Swiss AG
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We develop high-end, lightweight bicycle wheels, forks and shocks which are known for their precision and durability.