Sameh Reyad

Sameh Reyad has a diverse work experience in the telecommunications industry, with roles in companies like du, Careem, Etisalat Misr, Saudi Telecom Company, and Vodafone Egypt.

At du, Sameh worked as the Director of Channel Planning, where their responsibilities included designing commissions schemes and incentives, supporting sales with boosters, managing channel economics, and providing corrective actions for partner disputes. Sameh also worked as the Director of Pricing-Consumer, where they developed segment pricing strategies, collaborated with marketing and sales departments to establish pricing policies, and drove growth and profitability through effective execution of vision and strategy.

At Careem, Sameh served as the Head of Pricing, Incentives, and Commercial Budget, where they led the team to achieve targeted KPIs, controlled spend for rider and captain subsidies, and monitored captain economics to ensure minimum and maximum earnings thresholds.

At Etisalat Misr, Sameh held the role of Pricing Manager, where they identified pricing development opportunities, provided financial assessments for decision-making, and managed the pricing team. Sameh also worked as a Pricing Senior Team Leader, conducting financial analysis, competitor pricing analysis, and post-assessments of launched propositions.

At Saudi Telecom Company, Sameh worked as a Revenue Assurance Sr. Consultant, providing guidance and support to the team, defining proposals to meet objectives, and delivering ongoing monitoring and reporting for revenue streams.

At Vodafone Egypt, Sameh worked as a Decision Support Senior Analyst, providing financial support and analysis for product performance monitoring and decision-making processes. Sameh also served as a Revenue Assurance Senior Analyst, overseeing E2E reconciliation processes and monitoring existing products and services. Additionally, Sameh worked as a Senior Customer Service Representative, handling customer inquiries and business transactions.

Overall, Sameh Reyad has extensive experience in channel planning, pricing, revenue assurance, and customer service within the telecommunications industry.

Sameh Reyad attended Zagazig University from 2000 to 2004, where they obtained a Bachelor of Commerce degree with a focus on commerce (English section). Sameh also attended Tarek ibn zeyad language school, although no further details about this experience were provided. In 2021, Sameh Reyad obtained a certification in the EITC - Harvard Leadership Accelerators Program from Harvard Business Publishing Corporate Learning.