Sam Gipson

Sam Gipson is an experienced digital marketing professional with a focus on SEO and eCommerce. Currently serving as the Head of SEO at Dunelm since October 2020, Sam leads initiatives that have significantly increased the company's digital sales, which reached £590 million in FY23, largely driven by organic search. Prior to this role, Sam worked as an SEO and eCommerce Consultant at samgipson.com since January 2015, and held various positions at Ayima from March 2011 to September 2020, including SEO Director and Senior SEO Consultant, managing teams and advising FTSE 100 clients. Earlier experience includes roles as a Search Marketing Specialist at Coast Digital Ltd, Web Design & Marketing at Clearsprings Management Ltd, and as a Freelance Web Designer and Marketer. Sam Gipson has a strong background in online marketing strategies, team leadership, and client service in both B2B and B2C environments.