Durable
Mike Aynsley is an accomplished marketing leader with extensive experience in growth strategy and digital marketing, currently serving as the Head of Growth at Durable since August 2025. Previously, Mike held various leadership roles at Hootsuite from March 2016 to May 2025, including VP of Growth and Senior Director of Growth Marketing, where significant achievements included unifying marketing, product, and data teams to enhance customer journeys and revenue. A strong background in digital marketing is reflected in Mike's roles at BrainStation as Lead Instructor and at Livabl as Digital & Content Marketing Lead, among others. Mike's educational qualifications include a Diploma of Technology in Broadcast Journalism and Media Communications, as well as multiple certificates from the British Columbia Institute of Technology.
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Durable
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Durable is an online platform that assists service businesses with the setup, templates, marketing, and invoicing of their company. The platform is enabling millions of people worldwide to escape the labor trap and build their own businesses. Its mission is to make starting a solo business easier than working for someone else. Durable was foundedin 2021 and is based in San Francisco, California.