Duroflex
Rati Vadehra is a seasoned marketing professional with extensive experience in brand management and marketing strategy. Currently serving as Senior Brand Marketing Manager at Duroflex since December 2020, Rati has previously held key marketing roles at Swiggy, Wavemaker, MEC, and Initiative, where responsibilities included managing integrated media campaigns and client interactions for notable brands like GoDaddy, Michelin, and Sony. Rati's expertise encompasses digital and ATL brand campaigns, audience segmentation, and data analysis using various industry software. Rati holds an MBA in Marketing/Media & Communication from Jaypee Business School and a B.Sc. in Life Science from Delhi University.
Duroflex
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We are India’s leading sleep expert committed to redefining the meaning of quality sleep. Our 5 decades of experience, superior quality and best in class innovation help us in bringing you a wide range of mattresses, pillows, protectors and other sleep solutions. Our core values of Innovation, Integrity and Fair Play drives the way we conduct our business and connect with our people. Our commitment to quality and research-backed products has helped us in becoming India’s fastest growing mattress brand. We are makers of India’s only orthopaedic mattress range to be tested and recommended by the renowned doctors at the National Health Academy. This range is a testament to Duroflex’s iconic and innovative design thinking Trusted with a network of over 500 employees and 3000+ retail partners, we are deeply committed to helping India sleep better.