Dynamo Retail Group
Diana Lauffer - Smit has extensive experience in retail support and management, currently serving as Coördinator Retail Support at Dynamo Retail Group B.V. since September 2014. In this role, Diana oversees daily operations for various retail formulas, including Bike Totaal and Fietswereld. Diana also has a background in sales as a Commercieel medewerker for Bike Totaal since 2010, handling order processing and customer service. Previous positions include Dealer Principal at Harley World Apeldoorn/Amsterdam, where responsibilities included motor administration and staff management, and self-employment as an entrepreneur at Lauffisoft Adviesburo, providing ICT services. Diana's earlier roles encompass financial and administrative positions at companies such as Erwin Sick Optik-Elektronik and ASM Europe, and administrative support at Smith's Import.
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Dynamo Retail Group
Dynamo Retail Group is the result of a merger of Bike Totaal and Biretco. Dynamo Retail Group operates three franchise formulas: Bike Totaal, Profile 'de Fietsspecialist' and Fietswereld, and the buying group Dynamo Retail Service. With over 750 shops in three different countries (the Netherlands, Belgium and Germany) and a broad range of services Dynamo Retail Group is a leading organisation in the bicycle retail industry.