Dynamo Retail Group
Sander de Waal is a versatile marketing professional with extensive experience in e-commerce and digital marketing. Currently serving as a Product Owner and E-commerce Specialist at Dynamo Retail Group B.V. since May 2022, Sander boasts a background as Marketing Manager at Sanitairkamer from September 2017 to April 2022, focusing on SEO, SEA, and automation. Prior roles include Online Content Manager at Groene Schuur Zeewolde, where Sander contributed as a board member responsible for event promotion and artist hiring. Additional experience encompasses sales and marketing at Drankglazen.nl, roles in event management at DeFabrique Evenementenlocatie, and an online marketing internship at Pon Automotive. Sander holds a degree in Marketing Management and Digital Marketing from NIMA and a Bachelor's from the University of Applied Sciences.
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Dynamo Retail Group
Dynamo Retail Group is the result of a merger of Bike Totaal and Biretco. Dynamo Retail Group operates three franchise formulas: Bike Totaal, Profile 'de Fietsspecialist' and Fietswereld, and the buying group Dynamo Retail Service. With over 750 shops in three different countries (the Netherlands, Belgium and Germany) and a broad range of services Dynamo Retail Group is a leading organisation in the bicycle retail industry.