Katy Smart

Katy Smart is an accomplished professional in programme and account management with a strong background in digital and retail campaigns. Currently serving as a Senior Programme Manager at Dyson since April 2022, Katy has successfully led initiatives related to owner retention and direct consumer engagement. Previously held roles include Account Director at Havas CX helia and Wunderman Thompson, where responsibilities involved managing BT's acquisition strategies and customer retention efforts. Katy's experience also encompasses project leadership for Jaguar Land Rover's global retail initiatives and managing interactive campaigns for premium automotive brands at Imagination and Your Favourite Story. Beginning their career in marketing coordination at Wellsway BMW & MINI, Katy has developed a comprehensive skill set in campaign management, strategic planning, and team leadership.