Laurie Lam

Laurie Lam currently serves as the Chief Brand Officer at E.L.F. Beauty since June 2022. Prior to this role, Laurie held a position as VP of Next Big Brands at L'Oréal Consumer Products Division from November 2021 to May 2022. Laurie's extensive experience at L'Oréal from 2012 to 2021 includes roles such as Vice President of E-Commerce Digital, Vice President of Business Development Strategy & Acquisitions for the Professional Products Division, and Head of Marketing & Digital for Skincare Beauty. In these positions, Laurie was instrumental in defining acquisition strategies, leading brand management, and integrating business operations following significant acquisitions. Laurie began her career at L'Oréal in 2006 as an Assistant Marketing Manager, progressing through various marketing roles to Director of Marketing. Educational qualifications include an Executive Program from MIT Sloan School of Management and a Master's degree in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology.